NIKE PARADOX 2020
Controller design collaborated with nike gaming brand
Well-organized twist and paradox always leave us with shock.
The PARADOX project, which started with this idea, focused on the keywords paradox and reversal.
The PARADOX project, which started with this idea, focused on the keywords paradox and reversal.
At the most dynamic moment, I thought the most static e-sports was in line with this project and the concept.
I wanted to make the powerful design of static gaming equipment.
I wanted to make the powerful design of static gaming equipment.
NIKE's new brand PARADOX
I worked on the project with the idea of designing gaming equipment at Nike, the most dynamic sports brand.
Nike creates a dynamic sensibility in all areas, not just the logo and slogan.
Nike creates a dynamic sensibility in all areas, not just the logo and slogan.
Nike owns a sports brand named Air Jordan and thought that other brands could come out.
Dynamic Nike's e-sport branding attempt is challenging in itself, creating a brand called Nike Paradox.
Dynamic Nike's e-sport branding attempt is challenging in itself, creating a brand called Nike Paradox.
I started with the idea of how I could design Nike's sporty charm in the controller design.
You can feel dynamic from Nike's swish logo that's about to run.
The controller has been applied with both sharpness and softness.
You can feel dynamic from Nike's swish logo that's about to run.
The controller has been applied with both sharpness and softness.
THANK YOU FOR WATCHING :)
